Nearly 80 percent of luxury sales today are “digitally influenced”: consumers hit one or more digital touchpoints in their luxury-shopping journeys. Nearly one-fifth of personal luxury sales will take place online.ĭigital is having an even greater impact on how luxury shoppers choose brands and goods. That’s about €20 billion-up fivefold from 2009-and we expect online luxury sales to more than triple by 2025, reaching about €74 billion (exhibit). Please email us at: sales of personal luxury goods (accessories, apparel, beauty products and perfume, footwear, jewelry and watches, and leather goods) account for 8 percent of the €254 billion global luxury market. If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website.
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